Sydney Sweeney’s latest Instagram post gave fans a glimpse of her fun day out with friends, but it was her unrecognizable look that left everyone talking. To avoid public attention during her outing, the actress traded her signature blonde hair for a dark brown wig with bangs. Incidentally, the latest post comes at a time when Sydney is at the center of a controversy due to her nude advertisement campaign for a sports prediction platform, Novig.
Sydney Sweeney went undercover in a brunette wig
Sydney Sweeney recently shared a series of pictures from her recent outing at Santa Monica Pier. In fact, she also credited her friend, Jayde Emory Hafner, for the disguise. Eventually, the actress spent her day enjoying arcade games, posing for selfies on rides, and grabbing chicken tenders and fries with her friends. Sharing more about their day, Sydney penned:
“When ur bestie shows up and says, ‘here put this wig on.”
During her casual outing, Sydney Sweeney wore a Santa Monica souvenir T-shirt, denim shorts, and white sneakers. However, her accessories such as diamond studs, Bottega Veneta sunglasses, and a bag from The Row gave a touch of luxury to her otherwise relaxed look. She also shared a video from the day where the actress tried the “Hang Time” challenge. In turn, she was seen hanging from a pull-up bar for a full minute.
Just after Sydney Sweeney shared the post, her fans were quick to comment on her new appearance. One fan wrote, “Are you Hannah Montana?” Another Instagram user commented, “I didn’t even recognize her.” Her friend, Jayde’s husband, also joined them on the fun day out and joked that Sydney and his wife looked like small-town sisters enjoying a California vacation.
Notably, it is not the first time Sydney has experienced darker hair. She previously wore a brown mullet wig while shooting for her film Christy and wore a black bob at the 2024 Met Gala. She had also cut her natural blonde hair short into a chin-length style in 2025 before returning to her regular long and wavy look. However, her latest brunette transformation seems to be a temporary change.
For those who don’t know, Sydney Sweeney’s latest outing comes as her Novig advertising campaign is getting attention. She is also an equity holder and strategic partner in the sports prediction platform. The actress first made her connection known to the brand in September 2025, when she used an ad campaign with provocative imagery to promote the company.
In the video ad, Sydney posed with multiple sports equipment to cover parts of her body, while repeatedly saying, “Sports” to highlight the platform’s focus on athletic outcomes. Eventually, the campaign got criticism from many female athletes, who argued that it sexualised women instead of celebrating their sporting achievements. Australian Olympic swimmer Ariarne Titmus, boxer Skye Nicolson and British Sprinter Amy Hunt publicly called out the campaign.
However, instead of abandoning the concept, Novig and Sydney followed up with a new ad in October. In the new commercial, she walks through an empty stadium wearing white underwear with the platform’s logo. Then, mentioning the online speculation about her appearance, she said:
“There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered?”
More about Sydney Sweeney’s personal life
Sydney Sweeney was born on September 12, 1997, in Spokane, Washington. She grew up with her parents, Lisa and Scott. The actress also has a younger brother, Trent. In her personal life, Sydney was previously engaged to businessman Jonathan Davino, whom she dated for many years before their split in March 2025.
Later, she was linked to music executive Scooter Braun after Jeff Bezos and Lauren Sánchez’ wedding. Since then, they have made several public appearances and made things official by sharing their pictures from Coachella in 2026 on Instagram. Some reports also speculate that the relationship has become serious and that they are already working on their future plans.
What do you think about Sydney Sweeney’s new look?
Pic credits: Sydney Sweeney/ Instagram
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