A Clubcard is used in more than 80 per cent of sales at Tesco
More than 24 million UK households are signed up to Tesco Clubcard
An expert has hailed a ‘huge win’ for one group of shoppers following Tesco’s announcement of a major shake-up to Clubcard rules. The supermarket giant rolled out a version of its Clubcard for 16 and 17-year-olds earlier this week, granting younger customers access to the loyalty scheme’s reduced prices for the first time.
The UK’s largest supermarket said the Clubcard for 16-17s will also enable members to accumulate points that can be exchanged for vouchers offering money off at the till. It comes after consumer groups criticised the fact that younger customers have been shut out from cheaper grocery prices due to age restrictions on loyalty schemes.
The new digital Clubcard for 16-17s is only accessible via the Tesco app or website. To sign up, the teenager must receive an invitation from the Clubcard account of a parent or guardian.
Which? retail editor Reena Sewraz said it could result in substantial savings for youngsters after the consumer group pushed for the change for several years.
Reena said: “The expansion of Tesco Clubcard is a huge win for young consumers – it’s something we’ve campaigned for in recent years as the cost-of-living crisis has left many households struggling with the cost of the weekly shop.
“As the UK’s biggest retailer, Tesco is sending an important message about supporting young people who may be hit hard by cost-of-living pressures – and other supermarkets that still have restrictions should follow suit.
“That said, the requirement for a parent or guardian to unlock membership for their 16 to 17-year-old could be a barrier for young people who may be parents, carers, or guardians themselves.
“Our research shows that Clubcard prices aren’t always the cheapest on the market, but they still offer substantial savings compared with standard prices.”
More than 24 million UK households are signed up to Tesco Clubcard, which has been running for more than 30 years. A Clubcard is used in more than 80 per cent of sales at Tesco, according to the supermarket’s figures.
Tesco Group membership and loyalty director Shama Wilson said: “We are delighted to be giving younger customers access to Tesco Clubcard for the first time, and we have no doubt that it will prove popular with 16 and 17-year-olds, whether they are shopping in one of our ‘big Tesco’ or ‘little Tesco’ stores.
“From today, our new Clubcard for 16-17s members will not only be able to get Clubcard prices in-store, including our iconic Tesco lunchtime meal deal for just £3.85, but also collect points that they can turn into vouchers for money off their in-store shopping.”
Tesco says the simplest way to get hold of the Clubcard for 16-17s is for a parent or guardian to tap the identity icon in the top corner of their Tesco app, giving them access to their account settings. From there, they can hit the “invite to Clubcard” button and select the option to send a sign-up link directly to the teenager.
The “invite to Clubcard” button will only appear for Clubcard members who have downloaded the most recent version of the app, so users should ensure they update if the option isn’t displaying.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: mirror.co.uk
