What the Duchess of Sussex wears is big business. And no one understands that better than Meghan herself.
Just in time for her Australian tour with Prince Harry, it’s been announced Meghan has invested in AI fashion platform OneOff. In addition to being an investor, she will earn affiliate revenue from sales made through the platform, as a fashion creator who invites people to shop her looks.
Meghan’s OneOff creator profile already lists the items she’s worn on this Australian tour, including a $1250 dress by Sydney-based designer Karen Gee and $295 sweater from P Johnson.
Launched in 2025 by Bobby Maylack (former chief creative officer for Cameo) and Emir Talu (a co-founder of American coffee chain Blank Street), OneOff leverages AI technology to give users personalised recommendations based on their style preferences and find the specific items worn by celebrities or influencers.
And in the case of verified creators – those who have partnered with the platform – like Meghan, it also enables them to profit from that system, with the talent taking home affiliate revenue from the sales.
The specific revenue split on a sale is 10 to 25 per cent from the retailer to OneOff, which is then split with the creator.
“When we talk to any talent, they’re aware that every day, someone is searching for their name plus fashion,” Maylack told Vogue. “There’s this pervasive feeling with talent that they’re not monetising their actual trendsetting – other people are.”
Aligned with the platform, Meghan gets to dress like a royal and earn affiliate revenue, too.
“When Meghan’s agency (WME) brought her this opportunity last year, she was excited to join the platform because it creates an interactive closet experience for consumers,” a spokesperson for Meghan said of her desire to join the platform.
“OneOff has a global reach that allows users to access information on styles worn for both public appearances and everyday life and makes sure the right designers are getting the proper credit. She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.”
Meghan’s entrepreneurial spirit is alive and well. It’s not her first foray into the space; last year, she also joined ShopMy, a platform where she recommended fashion items from brands like Jenni Kayne and Uniqlo.
While in Melbourne, Meghan and Harry also attended an event held by Scale Investors, an Australian venture capital fund that backs women-led start-ups, according to a LinkedIn post by co-owner Roo Harris.
“Met up with these fun folks last night! Chatted on all the things, including the joy of a red-headed daughter,” Harris wrote in the post alongside a photo of the royal couple.
Scale Investors, which has received funding from the families of Andrew and Nicola Forrest and the late fashion designer Carla Zampatti, did not respond to requests for comment from this masthead about the event.
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Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: www.smh.com.au
