💄 Top 20 Makeup & Beauty News Stories
Wednesday, September 30, 2026
Here are 20 notable India and global makeup, skincare, haircare, fragrance, cosmetics and beauty-industry stories in the news today.
🇮🇳 India Beauty News
1. L’Oréal India Moves Ahead With Innovist Acquisition
L’Oréal India is proceeding with its acquisition of Onesto Labs, the parent company of digital-first beauty platform Innovist, after receiving approval from the Competition Commission of India. The transaction brings brands including Bare Anatomy, Chemist at Play, SunScoop and Anecdote into L’Oréal’s portfolio.
2. Nykaa and L’Oréal Team Up to Invest in Indian Beauty Brands
Nykaa and L’Oréal’s venture-capital arm BOLD have announced a partnership to invest in emerging Indian beauty and personal-care companies. The planned investments will involve minority stakes, while founders will retain control of their businesses.
3. The Body Shop India Launches Diwali Beauty Campaign
The Body Shop India has launched its “Spark Your Inner Radiance” Diwali campaign, positioning skincare, body care and gifting around the festive season. The campaign comes as Indian beauty retailers prepare for increased festive demand.
4. Skinimalism Gains Momentum Among Indian Gen Z Consumers
Heavy, highly sculpted makeup is losing some of its appeal among younger Indian consumers, with skin tints, tinted moisturisers, glass-skin finishes and skincare-infused makeup gaining attention. Makeup expert Drishti Madnani described the shift as a move toward enhancing rather than masking natural features.
5. Indian Beauty Market Continues Its Premiumisation Trend
India’s beauty and personal-care market continues moving toward premium products, with consumers showing increasing interest in sophisticated skincare, ingredients and specialised beauty solutions. Digital-first brands are also increasingly expanding into physical retail.
6. Festive Season Drives Interest in Indian Fragrances
Fragrance is becoming increasingly important in India’s beauty and gifting market ahead of Diwali and the wedding season. Brands are targeting consumers with premium perfumes, body fragrances and gifting collections.
7. New Indian Skincare Brands Focus on Science-Based Formulas
India’s expanding skincare market continues to see new brands built around ingredient transparency, dermatology-led formulations and targeted concerns. Consumers are increasingly paying attention to active ingredients and product functionality.
8. Svérve Beauty Expands India’s SPF-Focused Skincare Market
New-age Indian beauty brand Svérve Beauty has entered the market with Skinthesis SPF 50 PA++++, positioning sun protection as an everyday skincare essential. The company plans to develop a wider skincare portfolio around consumer needs.
9. Vegan and Barrier-Friendly Skincare Gains Attention
Delhi-based Humuss Beauty has launched its Barrier Boost Gentle Face Cleanser, formulated around barrier-conscious skincare and marketed as vegan and cruelty-free. The product reflects the continuing emphasis on gentle cleansing and skin-barrier support.
10. New Beauty Rules Bring Vegetarian/Non-Vegetarian Labels to Toiletries
India’s packaging regulations now require soaps, shampoos, toothpastes and other toiletries to display symbols indicating whether their ingredients are vegetarian or non-vegetarian. The change adds another layer of ingredient transparency for consumers.
🌎 World Makeup & Beauty News
11. rhode Launches at Sephora Across Europe
Hailey Bieber’s rhode has expanded into continental Europe through Sephora, becoming available online and in more than 500 Sephora stores across Europe. The launch covers 19 new markets and includes Sephora-exclusive products.
12. M&S and Sephora Plan 100 UK Beauty Locations
Marks & Spencer and Sephora have announced a major UK partnership that will bring Sephora-branded beauty destinations to 100 M&S stores from spring 2027, alongside an online offering.
13. Scarlett Johansson’s The Outset Skincare Brand Shuts Down
Actress Scarlett Johansson’s skincare brand The Outset is closing after around four years in business. The company had positioned itself around simple, gentle skincare, but its closure highlights the challenges celebrity-backed beauty brands can face in building sustainable businesses.
14. Fragrance Primers Emerge as New Scent-Care Trend
Beauty companies are experimenting with fragrance primers designed to prepare the skin for perfume and potentially extend how long a scent remains noticeable. The trend reflects growing interest in fragrance layering and longer-lasting scent routines.
15. Charlotte Tilbury Expands Dallas Cowboys Cheerleaders Partnership
Charlotte Tilbury Beauty is marking the second year of its partnership with the Dallas Cowboys Cheerleaders with a new beauty look and campaign. The collaboration connects luxury makeup with one of America’s most recognisable entertainment brands.
16. Japanese Haircare Brand &honey Expands Across US Ulta Stores
Japanese haircare brand &honey has expanded its US distribution through a nationwide Ulta Beauty launch. Six products from its moisture-focused portfolio are being introduced across approximately 600 stores.
17. COSRX Becomes First K-Beauty Sponsor of Maison Margiela at Paris Fashion Week
Korean skincare brand COSRX has partnered with Maison Margiela during Paris Fashion Week, marking a significant crossover between K-beauty and European luxury fashion. The development further demonstrates the growing international influence of Korean skincare.
18. K-Beauty, J-Beauty and I-Beauty Continue Global Expansion
Asian beauty philosophies are attracting increasing international attention, with K-Beauty, J-Beauty and India’s emerging I-Beauty movement offering distinct approaches to skincare, ingredients and beauty rituals.
19. Almost 95% of Viral K-Beauty TikTok Videos Contain Potentially Misleading Claims, Study Says
New research presented at the European Academy of Dermatology and Venereology reportedly found that almost 95% of viral Korean skincare and “glass skin” TikTok videos examined contained at least one potentially misleading claim. The study also highlighted a lack of basic safety information in many videos.
20. Fall 2026 Beauty Moves Toward Softer, Richer Looks
Current autumn beauty coverage points toward velvety complexions, rich tonal makeup, deeper shades such as burnt espresso and spiced fig, plus fuller and more relaxed hair. The overall direction is more lived-in rather than heavily polished.
✨ Major Beauty Trends Today
Skinimalism • skincare-infused makeup • K-Beauty • fragrance primers • premium Indian skincare • festive beauty • SPF-focused products • beauty retail expansion • Asian beauty influence • softer autumn makeup.
