British lifestyle brand Mulberry Group plc has reported a solid recovery in the second half (H2) of fiscal 2026 (FY26), with total group sales rising 13.6 per cent on a constant currency basis in the 52-week period ended March 28, 2026, helping lift full-year growth to 5.7 per cent.
At reported exchange rates, group sales increased 5 per cent in FY26, reversing a 3.9 per cent decline in the first half. Growth was driven by a broad-based improvement across channels, with retail (omni-channel) sales rising 11.1 per cent in H2 and franchise and wholesale expanding 31.2 per cent.
Andrea Baldo, CEO at Murlberry Group said the company has delivered ‘decisive progress’ despite a challenging macroeconomic backdrop, adding that the turnaround strategy is gaining traction across markets, with improved sales quality, stronger margins, and rising customer engagement.
Digital sales returned to growth in H2, up 9.2 per cent, while store sales rose 12.5 per cent, reflecting improved consumer engagement and stronger in-store performance. Over the full year, digital sales edged up 1.1 per cent and stores gained 2.9 per cent, Mulberry said in a press release.
Regionally, all markets posted positive like-for-like (LFL) growth in H2. The UK recorded a 13.7 per cent increase across retail and digital, while the US rose 20.1 per cent. Europe (excluding the UK) led with a 37.8 per cent surge, and Asia Pacific advanced 20.8 per cent.
The performance reflects progress under Mulberry’s ‘Back to Mulberry Spirit’ strategy, aimed at simplifying operations, reinforcing brand identity, and strengthening customer relationships. The company maintained a focus on full-price sales while reducing discounting, supporting improved gross margins.
Product and brand initiatives also contributed to momentum. The ‘Rooted in Craft’ campaign boosted brand visibility, while the Bayswater Limited Edition sold out rapidly following its February launch. The Boston bag continued to perform strongly, highlighting the appeal of Mulberry’s refreshed product direction.
The appointment of Christopher Kane as Ready-to-Wear Creative Director marks a strategic step in revitalising the brand’s creative direction, with new collections expected in the current financial year, added the release.
The CEO added that the group is simplifying its business, restoring full-price discipline, strengthening connections with customers, and reasserting Mulberry’s position as a distinctive British lifestyle brand. He noted that early results indicate improved sales quality, stronger margins, and growing engagement from both existing and new customers.
“While we remain focused on the work ahead, we are building momentum at pace. We are confident in our strategy and in our ability to build a sustainable, profitable business for the long term,” he said.
Fibre2Fashion News Desk (SG)
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