Paris Hilton is kicking off summer – starring in Old Navy’s new “It’s Old Navy” campaign alongside her iconic mother Kathy Hilton, reality TV superstars Ciara Miller and Rob Rausch, and mega influencers Erin Miller and Eric Sedeño. Join this crew for the ultimate backyard BBQ and pool party to celebrate great style at great value that only Old Navy can deliver, set to Paris Hilton’s hit song “Stars Are Blind” on its 20th anniversary.
“Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy’, celebrating the joy of summer and spilling the secret that great style is for everyone. It’s two icons coming together, Paris and Old Navy. She embodies so much of what we love: bold style and dressing for joy. I’ve known Paris since we were teenagers in New York. She is a fearless businesswoman and incredible mother, always true to herself, and confident” – Zac Posen, Old Navy Chief Creative Officer.
“Old Navy has always had that nostalgic summer energy, and working with Zac Posen on this campaign made it even more special. He’s always understood style, fun, and how to make a moment feel iconic. I love that we got to bring that energy to Old Navy,” said Paris Hilton. “It was so much fun being with my mom on set shooting this together” she added.
Old Navy summer is an homage to the brand’s heritage through the lens of American wardrobe staples: denim, tees, and fleece, and the ultimate summer must have – the Old Navy flag tee. This collection embraces lived-in authenticity and ease: Crafted denim with visible repair stitching, embroidered elements and applique details, and vintage-washed graphics that feel storied, sun-faded, and passed down.
The “It’s Old Navy” campaign was directed by Ally Pankiw, styled by Natasha Newman-Thomas, and creative direction in partnership with Look.
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Fibre2Fashion News Desk (RM)
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