The excitement surrounding superstar Mahesh Babu and SS Rajamouli’s much-awaited film Varanasi continues to grow, with the project making headlines even before its theatrical release. Apart from its ambitious scale, the film is also generating considerable buzz over its massive business deals.
Meanwhile, the official social media handle of Varanasi recently celebrated one year of the grand GlobeTrotter event. Thanking fans for their continued love, the makers pointed out that videos and memorable moments from the event are still flooding social media timelines even after 12 months. The team added that whenever they create something, their intention is to make it an experience that remains etched in people’s memories forever.
On the business front, Varanasi is reportedly setting new benchmarks in the Telugu states. According to trade reports, Mythri Movie Makers has acquired the Andhra Pradesh and Telangana theatrical rights for a whopping Rs 290 crore. If the reported deal is confirmed, the film will comfortably surpass the previous record held by Rajamouli’s RRR, whose Telugu states theatrical rights were reportedly sold for around Rs 225 crore.
With a difference of nearly Rs 65 crore, Varanasi is poised to create a new record in the Telugu theatrical business, further raising expectations surrounding the ambitious project.
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