If industry sources are to be believed, seasoned star Venkatesh Daggubati was reportedly in discussions to headline the landmark 100th production of late producer R. B. Choudary. The actor-producer duo had earlier delivered several successful films, including Raja, Sooryavamsam, Sankranthi, and Seenu, and were keen to reunite once again.
“Choudary wanted his 100th film to be mounted on a grand scale with a major star, reflecting the illustrious journey of his banner. At the same time, he was also planning to back more small-budget films,” says a source close to the development.
After legendary producer D. Ramanaidu crossed the 100-film milestone, R B Choudary was reportedly nearing his 99th production and was looking forward to entering the elite club of producers with a century of films.
“Veteran producers associated with banners like Vauhini Studios, L. V. Prasad, N. T. Rama Rao, and Ramanaidu belonged to a distinguished league that believed in strong storytelling, meticulous planning, and disciplined budgets. Choudary also belonged to that school of filmmaking,” says Prasanna Kumar, honorary secretary of the Telugu Film Producer Council.
He points out that Choudary scored notable hits in Telugu cinema by successfully remaking his Tamil blockbusters into multiple languages. “Whenever one of his Tamil films became a major success, he would remake it in Telugu, Hindi, and Malayalam. He expanded the reach of winning stories and consistently found success across industries,” he adds.
Recalling the disciplined production culture of earlier generations, Kumar cites an anecdote involving N. T. Rama Rao during the making of Adavi Ramudu. “When actress Jayaprada had to leave for Mumbai for another shoot, NTR immediately coordinated with the producer and director to complete a song shoot the same night, , helping the producer save money and avoid delays. He strongly believed in storyboards and shot divisions prepared well in advance for smooth filmmaking. Unlike today, scripts were not constantly changed midway through production, leading to escalating budgets and delays,” he says.
He also praises the late D. Ramanaidu for becoming the only Telugu producer to achieve the milestone of producing over 100 films. “Ramanaidu garu could instantly judge a script. Once convinced, he ensured casting, budgeting, and production were kept under control, resulting in several blockbusters across Telugu, Tamil and Hindi cinema. Similarly, Choudary too believed in proper planning and cost management, ensuring producers could still make profits — something that has become increasingly rare these days,” he concludes.
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