Chennai: Brazil-headquartered electrical equipment and industrial automation major WEG has announced a Rs 2,000-crore greenfield investment in Tamil Nadu’s Dharmapuri district, which is expected to generate 3,000 jobs. The facility will manufacture electric vehicle (EV) motors, industrial drives and power generation equipment.
The company, which employs over 50,000 people across 135 countries, will acquire a 100-acre land parcel at SIPCOT Dharmapuri to set up a consolidated manufacturing hub, a release said on Thursday. WEG evaluated multiple Indian states before choosing Tamil Nadu, the release said. Andhra Pradesh had also tried to pitch Kuppam as a potential location and secure the project.
The announcement comes amid ongoing narratives that Tamil Nadu is losing out to neighbouring Andhra Pradesh in terms of industrial investment.
The decision followed sustained talks between the company’s top leadership and senior state officials, among them the Minister for Industries, the Additional Chief Secretary (Industries) and the Managing Director of Guidance Tamil Nadu.
The company launched operations in Hosur in 2011 and signed a Rs 650-crore expansion MoU in 2022. The new project aligns with the state’s “Vetri Tamizhagam” vision of driving balanced regional growth, the release said.
It described Dharmapuri as a historically underdeveloped district and said the plant would create direct and indirect employment for local youth and women, help curb outward migration, foster skill development and build an ancillary ecosystem for local MSMEs and suppliers.
The investment reflected investor confidence in Tamil Nadu’s industrial facilitation and infrastructure readiness, the release added.
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