The Tribal Co-operative Marketing Development Federation of India (TRIFED), regional office for Andhra Pradesh and Telangana, under the Union ministry of tribal affairs, will organise Aadi Bazaar on RK Beach Road in Visakhapatnam from November 15 to 24 as part of the Janjatiya Gaurav Diwas celebrations.
The exhibition-cum-sale aims to promote tribal art, culture and entrepreneurship while providing market access to artisans from across the country.
Around 40 tribal artisans from Andhra Pradesh, Telangana and other states will participate in the 10-day event, according to TRIFED officials. They will display and sell traditional handicrafts, handlooms, paintings, jewellery, home furnishings and other indigenous products reflecting the cultural heritage of tribal communities.
The organisers said Aadi Bazaar would provide a platform for artisans and producers to connect directly with consumers, access wider markets and secure better returns for their products. The initiative also aims to encourage tribal entrepreneurship and support the preservation of traditional art forms, skills and indigenous knowledge.
TRIFED works towards the socio-economic empowerment of tribal communities through capacity-building initiatives, skill development programmes and marketing support. The organisation said such events create livelihood opportunities for tribal artisans while raising awareness about the country’s diverse tribal heritage.
Visitors will have an opportunity to interact with artisans and learn about the traditions and techniques behind the products on display. The event is expected to attract residents of Visakhapatnam and neighbouring districts.
Aadi Bazaar will be held opposite the YMCA and Bay View Hotel on RK Beach Road. Entry will be free for the public throughout the exhibition.
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