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ARMAF has added a new expression to its Club de Nuit Bling collection with the Gold Edition, a fragrance that opens on solar heliotrope and neroli, deepens into Madagascar vanilla and Mexican Palo Santo, and arrives in a flacon set with diamond-like stones, bringing the language of high jewellery to modern perfumery.
ARMAF describes Bling Gold as an alchemy of sunlit florals and soft gourmands that is intimate yet unapologetic, with a character felt before it is announced. The heliotrope and neroli lend a gentle warmth and a sense of poise at the start, while the heart settles into the velvety richness of the vanilla and Palo Santo, leaving a trail the brand calls soothing yet unmistakably powerful.
The flacon has been conceived as an object of adornment in its own right, with sharp silhouettes and geometric lines forming an architectural frame around the liquid gold within, while its façade carries diamond-like stones arranged in an interlocking linear pattern that catch and reflect the light to heighten the sense of brilliance. It is this interplay of scent, design and precious detailing that defines the world of Bling Gold, where the bottle is as much a statement as the fragrance it holds.
The launch gives ARMAF room to explore its vision of “fragrance couture”, a space in which perfumery takes on the precision and visual language of high jewellery, and in which rare raw materials are composed with the care of a master setter placing precious stones so that every facet, from the composition to the flacon, conveys rarity and distinction. Bling Gold is intended to be worn as a statement of adornment and a golden expression of confidence, glamour and individuality.
The fragrance made its debut on the second day of The ARMAF Hour, the brand’s three-day experiential showcase at Beautyworld Middle East 2026 in Dubai, where it followed the unveiling of Club de Nuit Intenso Fuego on the first day, with ARMAF shifting from fire to gold. Each day of the showcase brought a new launch and an immersive brand moment, reflecting an approach to fragrance that aims to live beyond the bottle and become something to experience, remember and share.
Born in Dubai, ARMAF has grown into one of the world’s fastest-growing fragrance houses, with a presence in more than 140 countries, and the brand says that one ARMAF fragrance is now sold every second worldwide. Learn more and shop the scent here.
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