Contrary to numbers going around, a leading distributor says that noted producer Dil Raju has bagged the Telugu rights of Bollywood film Ramayana for a nominal sum. “He has taken it on an advance basis and would be paying Rs 54 crore for releasing the film in Telugu states,” he says and adds, “No one would be paying Rs 80 or 90 crores as has been reported, which is false,” he adds.
He says that Ranbir Kapoor and Sai Pallavi are the major attractions along with the mythological story of Ramayana which is close to the hearts of Telugu people. “Telugu audiences love watching mythological films but it has to be properly made and executed. Sai Pallavi and Rakul Preet Singh have sone Telugu films and carved a niche, while Kannada star Yash as Ravana as also triggered some interest among Telugu fans,” he points out
After losing heavily in ‘Toxic,’ Dil Raju would be doubly careful and would avoid outright purchases and would prefer advance mode. “It is a safer business deal because the advance is returnable if it doesn’t work out. If the film makes more than Rs 54 crore in Telugu states, then it would be shared by Dil Raju and producers on agreeable ratio,’ he concludes
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