How Dormie Workshop became one of golf’s most coveted brands

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Eight years ago, I was looking for a cool golf gift for my husband, who happens to be a golf pro. Given the fact that he has access to just about everything, finding a unique item that he would actually use but somehow doesn’t already have has always been a real challenge. But at the time, I noticed that there was one glaring deficiency in his golf gear arsenal: a cool headcover. Simple! But I didn’t want to choose just any off-the-rack piece. I wanted his gift to be a custom creation that reflected a part of who he is.

Where could I source such an item? I knew immediately where to go: Dormie Workshop. If you’re a fan of hand-crafted, full-grain leather accessories, chances are you’ve heard of Dormie — a Canadian brand founded by three brothers (Jeff, Todd and Alex Bishop) in 2014.

Ordering my custom creation for my husband was a delightfully simple process: I emailed my preferences, received a mock design back, approved it, and waited for the final product. My husband loved it, and the headcover is still in use today — a testament to the quality, craftsmanship and service I experienced during those early years of Dormie’s business.

In the decade-plus since Dormie launched, those core service-first commitments have remained, and the brand has become ubiquitous, gaining a legion of fans with limited-edition drops, collabs and creative one-of-one designs. But what is it about Dormie that sets it apart from others in the increasingly crowded golf accessory space? A recent chat with Jeff gave me valuable insight on how the brand built a devoted fan base that continues to grow.

The origin story

Jeff and his older brother Todd had dreams of playing on the PGA Tour, and pursued a professional golf career path in their 20s. While they were grinding, they also developed a side business: a product they called Lined Up Golf. It was essentially a ball marker with a poker chip on top, and a strip of tape with a line on it. The product didn’t last, but their interest in building a business did. Attending a PGA Show in the early 2000s exposed the brothers to other disruptors in the golf space, like the surf-inspired gear from TravisMathew, which impressed them and gave them confidence that their fresh ideas could work. 

Once Jeff and Todd gave up chasing the pro-golf tour life, Jeff turned his attention to headcovers — specifically, blending heritage designs with a bit more creativity. He sourced some leather scraps from a local Nova Scotia furniture store and hired a woman from Craigslist who made sock puppets to bring his inspo drawings to life. Those scraps became the brand’s initial prototypes, and Dormie Workshop was born.

A family affair

In conversation with Jeff, it doesn’t take long to realize how much he values all the people around him. Not only do all three Bishop brothers work for Dormie, there are also multiple cousins and extended family involved in the business too. Then, there are the employees that have become like family. Dormie’s first hire, a woman named Donna, only recently retired after 10 years with the brand. Dormie’s second hire, a man named Sting, emigrated from Taiwan, graduated from the Nova Scotia College of Art and Design with Jeff’s sponsorship help, and remains with the brand to this day.

“He’s become the most integral part of the team when it comes to his creativity and his good nature,” Jeff said of Sting. “The things that we try and promote, like quality control and care, treating other people the way you want to be treated, this guy exemplifies that every single day.”

True artistry

Jeff is proud to note that Dormie Workshop currently has 17 full-time artists on staff, all of whom graduated from the Nova Scotia College of Art and Design.

That organic influx of creative energy enables Dormie to differentiate itself from competitors by helping clubs create truly unique identities through their accessories, rather than simply slapping a logo on an item.

Cold calls — and networking! 

In the early days, Jeff remembers Todd cold-calling Top 100 courses throughout Canada to pitch his product. Eventually, orders with with Discovery Land Co. helped put Dormie’s products on the map, as did Canadian PGA Tour player Graham DeLaet, who helped introduce Dormie’s gear on Tour.

Meetings and friendships with other movers and shakers in business and fashion like Malcolm Gosling Sr., Ralph Dunning and Tommy Armour III resulted in a solid networking pipeline and positive word of mouth.

Brand expansion

In addition to headcovers, Dormie has more than two-dozen other products on offer, from yardage books and towels to hats, ball markers and more. And more is coming. A recent belt-company acquisition led to a real estate foothold in Los Angeles — Dormie’s first U.S. headquarters, though the brand also retains a primary HQ in Nova Scotia.

“We’ve established ourselves as the premier brand in the headcover category, and we’re going to take that to other categories,” Jeff said.

What’s ahead for Dormie? Jeff envisions a future in which the Dormie brand is the umbrella for a collection of other complementary and curated brands, all under one roof, but fully vertically integrated, wherein Dormie controls its entire product lifecycle from design to point-of-sale.

Ultimately, Jeff hopes that his passion for Dormie can extend far and wide — a lofty goal, but Jeff doesn’t feel Dormie has anything left to prove.

“It’s not all about making money,” he said. “It’s about giving back to the game that has provided us a life.”

Check out some of the latest designs from Dormie Workshop below, and click on the link to buy yours now!

Shop Dormie Workshop headcovers at Fairway Jockey

Browse the whole collection here, or scroll through some of our favorites below.

Blue Bloom

Blue Bloom
A burst of tropical energy for your bag, the Blue Bloom hybrid cover pairs soft baby blue and deep teal leather in a fresh, ocean-inspired palette. Centered on the front, an embroidered blue hibiscus blooms in vivid detail, a symbol of island life and effortless style. Built to stand out and built to last, it’s made for golfers who bring sunshine to every round.
Features
• Premium Italian leather in baby blue and teal for a coastal feel• Detailed embroidered blue hibiscus for a bold tropical statement• Tailored hybrid fit for secure club protection• Durable craftsmanship for seasons of play• Handmade by Dormie Workshop artisans in Halifax and Los Angeles

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Surfboard

Surfboard

Surfboard
Built for the golfer who swaps tees for tide charts, The Surfboard hybrid cover channels pure wave-rider energy. Shaped in sleek premium Italian leather, it’s dressed with baby blue pinstripe appliqué reminiscent of classic longboard designs. Topping it off, a surf-inspired Dormie crest sits proudly up front, blending the spirit of golf and surf culture together.
Features
• Premium Italian leather for luxe feel and long-lasting durability.• Baby blue pinstripe appliqué for authentic surfboard styling• Surf-inspired Dormie crest for a coastal, laid-back identity• Tailored hybrid fit for secure club protection• Handmade by Dormie Workshop artisans in Halifax and Los Angeles

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Space Pop Throwback

Space Pop Throwback

A classic frozen treat, loved by all and now available for your Driver, Fairway or Hybrid. Shout out to Jim Robertson for getting this design brought to life!

Unique leather applique adds recognizable style

Driver, Fairway, and Hybrid sizes to fit your club of choice

Form-fitting design keeps cover securely fixed to your club

Water and stain resistant properties for durability

Cotton/Poly liner for water wicking/quick dry

Constructed of 100% quality leather

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Chevron Night Train Fairway

Chevron Night Train Fairway

The Classics Collection; Polished enough for Private Clubs, yet rugged enough for Munis! Developed with daily use in mind for all golfers. Feel the Dormie difference with our Classics Collection.
-Milled full grain leather with a natural pebble and a pull up finish-Dormie embroidered logo-Dormie Classics embossed insignia-Leather applique club identifier & chevron-Velvety smooth traditional plaid liner-Available in Driver with 1, fairway with 3, hybrid with x. -Leather color/finish will change overtime. Distinctive markings and variances in its texture and color are natural and a testament to its authenticity.

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The Designated-Hitter Driver Head Cover - Brown

The Designated-Hitter Driver Head Cover – Brown

The original baseball glove headcover! A custom design that was too good not to share with the world. The Designated Hitter is always batting cleanup. Meticulously hand laced using only the best full grain leathers money can buy, this cover is a real Golden Glover. Driver only. 

Distressed top grain leather with pull up effect
Hand laced paneling
Debossed Dormie branding
Dormie baseball embroidered patch
Velvet soft liner
Driver Only

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Walk Tall USA

Walk Tall USA

Dormie Workshop loves supporting our neighbours to the south! This is our spin on the iconic US flag. Handcrafted in Halifax, Nova Scotia using only top grain Italian leathers, and top notch star embroidery, you can take this cover to the course and display your flag the way it was meant to- WITH PRIDE.
Available in driver and fairway  size to fit your club of choice.

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Dormie Money Bag Driver

Dormie Money Bag Driver

The Money Bag
Turn up the stakes with The Money Bag, a premium leather golf headcover that says your game isn’t just about birdies, it’s about bragging rights and walking off with your buddy’s cash. Made from Italian leather and finished with a bold dollar sign appliqué, this handcrafted golf accessory is a playful nod to all those side bets and skins games that keep the round interesting. Secure the pot, show off your style, and let everyone know you’re here to collect.
 

Details:

Crafted from Italian leather for a rich, durable feel
Hand made in our workshops in Los Angeles and Halifax
Green dollar sign appliqué with “Cash Money” embroidery for that winner’s attitude
Finished with a gold draw string accent and Dormie’s signature cow rivet on the back
Fits all modern drivers
A leather headcover that’s perfect for adding fun to your next match

 
Ready to cash in on your next round? Drop this luxury golf accessory in your bag and play for keeps.

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Dormie Putt For Dough XL Blade

Dormie Putt For Dough XL Blade

Putt For Dough XL Blade
 
Make every putt feel like it’s for the pot. The Putt For Dough XL Blade Putter cover from Dormie Workshop is a handcrafted leather golf headcover that pairs clean Italian leather with a bold chenille money bag patch and playful “Putt for Dough” embroidery. It’s a fresh twist on one of Dormie’s most popular betting-inspired designs, finished with our signature cow rivet and a smooth magnetic closure that keeps your flat stick secure.
 
Details:

Made from premium white Italian leather with a soft liner to protect your putter
Hand made by Dormie artisans in our Los Angeles and Halifax workshops
Features a standout chenille money bag patch and “Putt for Dough” embroidery
Strong magnet closure for easy access without Velcro fuss
Finished with Dormie’s signature cow rivet on the tab
Fits most standard and oversized blade putters snug and secure

 
Ready to cash in on your next round? Drop this Dormie luxury golf headcover in your bag and start rolling it with confidence.

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Georgia

Georgia

Georgia
Georgia is all about good times with partners in crime. This handcrafted driver cover takes classic Nova Scotia tartan, and flips it into bold, sun-soaked colors, finished off with playful white piping and the Dormie palm crest. Every bit of tartan is custom cut and unique, meaning no two headcovers are the same. It’s the piece that’s always there for the road trips, beach hangs, and moments you’ll be talking about for years.
Features

Premium printed leather with a fresh twist on Nova Scotia tartan

Hand-cut panels and racing-inspired yellow stripes for standout style

Signature Dormie fit and protection for your driver

Made by Dormie Workshop artisans in Halifax and Los Angeles

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Dormie Bone Two Stripe Piper

Dormie Bone Two Stripe Piper

Bone & White Two Stripe Piper
Available in Driver, Fairway & Hybrid
Clean, crisp, and effortlessly classic. The Bone & White Two Stripe Piper brings a soft neutral base to the bold structure of our signature two-stripe design. Crafted with a bone-toned corrected grain leather base, this cover features matching white appliqué stripes and white Italian leather piping for a sleek, tonal finish.
As part of the Essentials Collection, this piece is all about versatility—designed to integrate seamlessly with your current setup or help you build a timeless look from the ground up. The corrected grain leather offers a beautiful feel with stain resistance, long-lasting wear, and light-fast color that holds up round after round.
Handmade by our team of artisans at Dormie Workshop, this is a go-to leather golf headcover that feels as good as it looks.
Features

Full Grain Leather – Premium durability with a clean, smooth finish

Velvety Soft Liners – Gentle protection for your clubs

Handmade by Dormie Workshop Artisans – Built with pride in our Halifax and LA workshops
Designed to complement all Dormie golf headcovers

Available in Driver, Fairway and Hybrid sizes

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Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: golf.com

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