Victoria’s Secret had a massive surprise in store for the viewers. The audience was stunned when big, beautiful wings appeared on the runway, and none other than the gorgeous Kylie Jenner was carrying them. Not only that, but her look featured the most expensive Fantasy Bra. So, let’s take a look at how much it costs.
Kylie Jenner makes her Victoria’s Secret debut
Kylie Jenner pleasantly surprised the audience with her appearance at the Victoria’s Secret Fashion Show on Sunday, October 18, 2026. The reality TV star made her debut on the iconic lingerie label’s runway. She wore a satin white mini skirt along with a diamond-studded Fantasy Bra and big white angelic wings.
Kylie Jenner walked the runway with confidence in clear heels. Her hair fell in soft waves, and her makeup was kept natural. The moment was made even more special by the presence of Kylie’s mother, Kris Jenner, and her boyfriend, Timothée Chalamet, in the audience. The proud mother cheered for Kylie, while Timothée beamed and clapped as she walked the runway.
However, that was not all. According to reports, the Fantasy Bra worn by Kylie Jenner is the world’s most expensive of its kind. Designed by Jacob Arabo, it holds a special place in Victoria’s Secret’s collection. However, the question now is: how much does it really cost? Let’s find out.
How much does the world’s most expensive Fantasy Bra cost?
Kylie Jenner wore Victoria’s Secret’s first Fantasy Bra since 2018. Not only that, but it is also the “most expensive Fantasy Bra ever made,” explained the designer Jacob Arabo of Jacob & Co. According to reports, the center yellow diamond is worth USD 22 million alone. The look also features “every cut to exist,” including pear, heart, round, oval, marquise, and more diamonds.
According to Vogue, Kylie Jenner’s Fantasy Bra is valued at USD 50 million. Previous models who wore the highly coveted Fantasy Bra include Gisele Bündchen, Heidi Klum, and Adriana Lima. However, in 2018, Victoria’s Secret stopped featuring the Fantasy Bra. This move came after VS’ annual Fashion Show in 2018 was canceled.
Nonetheless, that was not it. It was also part of a broader company rebrand that moved away from its hyper-sexualized “Angel” image amid declining ratings, cultural shifts, and public criticism. Claudia Schiffer debuted the “Million Dollar Miracle Bra” in 1996, featuring 100 carats of diamonds and worth USD 1 million in an ad campaign. However, it was Heidi Klum who became the first to model a bejeweled bra on the runway.
She took to the catwalk at the first-ever televised VS Fashion Show in 2001, wearing the “The Heavenly Star Bra,” which cost a whopping USD 12.5 million. As for the inspiration behind the 2026 Fantasy Bra, reports say it came from Jacob & Co.’s Rare Touch Jewelry Collection, which “explores how precious metal can be shaped to move with the body like fabric,” using articulating structures that mold to the model’s curves.
While this marked Kylie Jenner’s Victoria’s Secret debut, she is no stranger to the runway. She closed the 2024 Coperni Show at Disneyland Paris in an elegant strapless ballgown. The reality TV star made her runway debut back in 2011 for Avril Lavigne’s former label, Abbey Dawn. And in 2013, she walked the runway with her sister, Kendall Jenner, for both a Sherri Hill show and the Heart Truth’s Red Dress Collection runway.
What are your thoughts on Kylie Jenner’s Victoria’s Secret debut?
PC: Kylie Jenner/IG, Victoria’s Secret
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