Frequently Asked Questions
What’s the best technique for beginners to apply a liquid liner?
Taylor recommends working in small strokes rather than trying to create the entire line in one motion. “One of my biggest tips when applying liquid liner is to look straight forward into the mirror while slightly leaning your head back to evenly show your lid space,” Taylor says. “While keeping both eyes open, frame your eyelid with the liner first before extending it outward into a cat-eye effect.”
Jones offers a practical starting point for those still finding their footing: “My best technique for beginners is to apply tape to the outer corner of your eye to use as a guide.” She also suggests sketching out the line with black eye shadow and an angled brush first, since “eye shadow is a bit more forgiving than a liquid liner and easy to clean up.”
What’s the trick to getting a perfectly even line on both eyes?
Both Taylor and Jones stress the importance of checking your work from multiple angles and distances rather than relying on one close-up view. Taylor suggests keeping both a large mirror and a handheld mirror nearby: “It’s also important to step back occasionally and look at both eyes relaxed and straight on, since liner can look different up close versus at a natural distance.” Jones recommends going back and forth between eyes rather than completing one side before starting the other: “Following the natural outer corner of your eye is always the best way to get the line even on both sides,” she adds.
Why should you use a liquid liner over a pencil? What’s the benefit of one versus the other?
It comes down to the finish you’re after. “Liquid liners are perfect for boldly defining the eyes and creating sharper, more graphic makeup looks, especially for dramatic wings or editorial styles,” Taylor explains, while pencils are better suited for “softer liner looks and when you want a more smudged, lived-in makeup effect.” Jones adds that the two tools also serve different parts of the eye: “A pencil tends to be better suited for the waterline, and a liquid liner is perfect for the top eyeline.”
Meet the experts
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best liquid eyeliners, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
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