Waitrose issued an update on Tuesday morning
Waitrose has given customers a new update.
It revealed it is extending its on-demand grocery delivery hours across the next four weeks of the World Cup to keep football fans stocked up throughout the night. The retailer announced on Tuesday that it has launched an expanded delivery window to meet customer demand following late-night and early morning matches.
While exact times differ depending on location, most participating shops will now run until midnight, with some operating around the clock. The extended service will be available from more than 50 Waitrose stores across the country, including in England and Scotland, “ensuring customers can access quality fresh food and snacks throughout the night from snacks and pizzas to full breakfast ingredients for the following morning”, Waitrose said.
The supermarket added that orders during England’s first game against Croatia last Wednesday and ahead of Scotland’s game against Morocco on Friday evening jumped by 17%. Waitrose.com has also recorded a massive surge in food searches, including: ‘No.
1 pizza’ up 1,700%, ‘deli and dips’ up 156%, ‘football cake’ up 210% and ‘World cup crisps’ up 1,400%.
The retailer confirmed it plans to roll out the expanded service to further locations should it prove a hit with shoppers. The slots will be accessible via Waitrose’s partnerships with delivery platforms Deliveroo, Uber Eats and Just Eat.
Waitrose opening hours during World Cup confirmed
Waitrose branches will not be extending their trading hours and alcoholic drinks will not be available during the expanded delivery period.
Laura Burbedge, Waitrose’s director of online, commented: “Whether you’re glued to the screen for a midnight thriller, need a snack to sustain you through a penalty shoot-out or up with the lark for a pre-dawn kick-off, footy fans will have everything they need at hand.
“We’re making sure that whether you need a half-time pizza or a full breakfast spread to celebrate the final whistle, our delivery partners are on hand to keep your fridge stocked throughout the tournament.”
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