CHICAGO—Calling the update a major breakthrough for players who enjoy new-ball smell, Wilson Sporting Goods officials unveiled a new line of tennis balls Tuesday that contain even more smell. “We know tennis fans love that bright chemical fragrance, so we dipped these balls in as much smell as they could physically absorb,” said Wilson spokesperson Annie Intrabartola, adding that the company had reformulated its signature pressurized cans to release an incredibly potent plume of tennis ball odor capable of filling an entire home within seconds. “The second you crack a can open, it’ll be like a punch in the sinuses. Your couch will smell like tennis balls. Your clothes will smell like tennis balls. Your children will smell like tennis balls. If you play tennis with these balls, you will get a migraine. The smell is that strong.” Intrabartola added that the balls should not be used by individuals who are pregnant, over 55, immunocompromised, or taking medication for a heart condition.
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