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Meghan Markle is taking heat for promoting her lifestyle brand, As Ever, while disturbing allegations against her estranged father, Thomas Markle Sr., continue to dominate headlines.
According to Radar Online, critics slammed the Duchess of Sussex for going back to pushing As Ever products so soon after her father’s scandal broke.
One insider summed up the complaint in four words: “It’s a bad look.”

The latest As Ever promotion has drawn brutal criticism online, with media scrutiny of her dad only intensifying in the meantime.
The allegations against Thomas Sr. are serious. Philippine authorities are reportedly investigating claims that he possessed child sexual abuse material, per Reality Tea.
Thomas Sr. has denied the accusations, but he may soon face criminal charges.
Meghan’s half-brother, Thomas Markle Jr., reportedly discovered the material at their father’s residence and alerted authorities. That claim has been at the center of the coverage since the story first surfaced.
For Meghan’s critics, the As Ever push fits a pattern. As we reported earlier this week, her upcoming role on Junior MasterChef Australia drew a similar wave of backlash.
Meghan confirmed that she’ll appear on the 2027 season of the kids’ cooking competition, saying the decision to sign on “was an easy yes.”
Reports differ on the size of the gig. Some outlets describe her as a special guest, while others say she’ll co-host the series, which is returning to Australia after six years away.
She’s no stranger to the franchise. Earlier this year, Meghan served as a guest judge on the flagship MasterChef Australia, an episode that went over well with the contestants and producers but split viewers at home.
The Junior MasterChef announcement landed just days after the allegations against her father became public. Reality Tea boiled down the critics’ reaction to that news in three words: “Read the room.”
Now the same crowd is making the same argument about As Ever, saying Meghan is carrying on with business as usual while her family drama plays out in the press.
Her father’s scandal has also made her a punch line. A recent “Weekend Update” segment on Saturday Night Live UK, featuring comedians Paddy Young and Ania Magliano, used the allegations to deliver jokes about Meghan and her relationship with the royal family.
Radar Online reported that Meghan was particularly hurt by the bit, with a source claiming she has long regarded the American version of SNL as a television institution.
“Meghan understands that public figures are fair game for comedians, but this is an extraordinarily sensitive subject,” the insider told the outlet.
The same source pointed out that Meghan and her dad have not been close in a very long time.
“She has been estranged from her father for years, yet she’s once again being dragged into a controversy she has absolutely no control over,” the insider added.
That estrangement is at the heart of the debate. Meghan’s defenders argue she shouldn’t have to put her career on hold over the alleged actions of a parent she has been estranged from for years.
Her critics see it differently, and the backlash over the As Ever promotion shows they aren’t letting up.
Meanwhile, the Philippine investigation into Thomas Sr. is reportedly ongoing, and Meghan’s Junior MasterChef Australia appearance is still on track for 2027.
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